Domain Age as a Google Ranking Factor

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All digital marketers want to appear as high as possible in search engine results, particularly on Google. There are various elements that might influence your site’s position, and the process of enhancing these factors is known as Search Engine Optimization (SEO).

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Domain age is one of the criteria that influence SEO. This relates to how long the domain has been registered or active on the internet. Search engines are always attempting to provide the best results for their users’ searches. In the perspective of Google, the older your website is, the more trustworthy it is, presuming it contains excellent content, as opposed to a newly launched website.

Domain age is determined by two things. These are the dates and times that the domain was registered and when it became active.

Although domain age is a Google ranking criterion, it does not rule out the possibility of a new website ranking. Other SEO strategies can help your site rank, but domain age gives older sites an advantage.

When it comes to Domain Age as an SEO factor, you should be aware that, even if you are a registrar, WHOIS – a query and response protocol widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system – date is not readily available. It differs depending on the country code Top-level domain.

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As a result, the basic concept is that your domain age begins when Google first sees your website and crawls it. Google did, in fact, submit a patent on leveraging past data in search results, which was granted in 2005.

When Google initially crawls a domain or discovers a connection to a domain, it tracks it and then marks it. Looking at the left-hand side of every Google search result page is a great technique to determine the age of a domain. Because you can now slice and dice by date, it is a decent approximation of when Google first viewed the page or the domain date.

In general, I wouldn’t be too concerned with domain age. If you are only registering your website, it is simply something beyond your control. Nonetheless, domain age might assist you in expediting your optimization efforts.

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