Domain Age: The Key Element in Google Ranking

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All Digital marketers want to rank as high as they can on any search engine results, especially on Google. There are several factors that can affect your site ranking, and we call this process of improving these factors Search Engine Optimization or SEO.

Domain Age is among the factors affecting SEO. This refers to the length of time the domain was registered on the web or is active. Search engines always strive to show users the best results for their queries. The older your website is, in Google’s eyes, the more trustworthy it is. Google assumes it has quality content compared with a very new website.

Though domain age is a factor in Google’s ranking, it doesn’t mean a new website can’t rank. Other SEO tactics can help your site rank, but domain age does give the older sites an edge.

When it comes to Domain Age as an SEO factor, you need to know that WHOIS – a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system – the date isn’t readily available, even if you are a registrar. It varies from each country code Top-level domain.

The general idea, therefore, is that your domain age begins when Google first sees your website, and the first time it has crawled it. In fact, Google filed a patent on the use of historical data in the search results, issued in 2005.

When Google first crawls a domain or when it is first able to see a link to a domain, it tracks it and then marks it. Looking at the left-hand side of any Google search result page is a very nice way to measure how old a domain is. Since you can now slice and dice by dates, it is a good representation of when Google first saw the page or when it first saw the domain date.

I wouldn’t be overly concerned about domain age in general. If you are just registering your website, it is simply something beyond your control. Domain age can however help you accelerate your optimization efforts.

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