The idea might sound strange to you, but trust me on this. Next time you are pitching your business to your investors you can use stories. You will not go down all dressed in costumes, of course, and go Shakespeare on your investors. What you need to do is deliver your pitch as if you were telling a story – without the dull monotony of tables, graphs, and loads of data.
Stories are innately interesting to any individual. We revel in stories – real stories, with a conflict and a hero. Stories affect us so profoundly that we become more emphatic, driving us to action. You are the hero of your business’ story. All you need to do is tell. Here’s how.
Tell your backstory.
Tell them how you started your company and why. Your backstory captivates your audience the same way superhero origin stories do – it builds context. It gives your investors an opportunity to understand who you are as the founder, and why you do what you do. Remember, your investors have seen more than 10 slide pitches you’ve ever given, but they’ve never seen your backstory before-it’s yours and yours alone.
Tell your conflict.
Tell them the hardships, trials, and tribulations you had to overcome in order to take your company to where you are today. Tell them how you overcame them and how you led your company through. Doing so makes the investors realize that you are a person who can take care of your company as well as the investments that they will give to your company.
Be honest with any challenges you face today-don’t hide any details. Tell them all the truth, but back it up with tangible plans on how you are going to tackle every challenge.
Share your vision.
The three words that investors hate to hear is “I don’t know”, especially if you are asked about your company’s future. Investors want to benefit from their investments as long as they can, and being unsure of your future makes them doubtful in investing their hard-earned finances on your company.
Paint such a vivid, so real picture that they can’t help but believe it just like you do. This is the most significant story you can tell in the end. The future is unavoidable, and investors prefer you to come ready for it. You’ll get there, one way or the other, but now the train leaves the station. Are your investors in or out?