
Being technically adept is no longer enough to stand out in the highly competitive fields of Information Technology (IT) and Computer Science (CS) in today’s continuously expanding technological landscape. Combining technical know-how with the ability to market oneself persuasively online is a crucial talent for today’s digital natives. The “Code & Charisma: The Gen Z Guide to IT Personal Branding” was designed to help UCU (College of Information and Technology Education’s) most hip IT and CS students and grads.
The eagerly awaited “Code & Charisma: Navigating IT Personal Branding with iPhiTech” seminar had a grand kickoff. The event commenced with a visually captivating iPhitech presentation that set the tone for an enlightening exploration of personal branding in the IT world. Dr. Arnel Ocay, a respected faculty member, delivered the opening remarks, highlighting the significance of personal branding in today’s tech-savvy world. Dr. Josephine S. Lambinicio, VP for Academic Affairs, followed with an inspirational message, encouraging attendees to embrace their unique qualities in the IT industry. Patrick V. Mole, MIT, CITE Research Coordinator, provided a clear statement of purpose, guiding participants on their journey to discover the power of their personal brand.
Purpose of the Event
Attending “Code & Charisma” equips participants with a competitive edge through personalized insights into effective personal branding strategies. They amplify their digital presence, refine communication skills, and build a strong network while crafting compelling narratives that resonate in the industry.
To add an element of fun and engagement, Ms. Andrea Hizon, iPhiTech’s Interim Corporate Relations Ambassador, hosted games and raffle activities, fostering a sense of community. The seminar proper, led by Sir Mark Enriquez, President of iPhiTech IT and Digital Solutions Corporation, promised a day of insightful learning and knowledge exchange. Hence, the event culminated in a ceremonial MOA signing, sealing the partnership between CITE and iPhiTech, signifying a commitment to collaborative success.

The iPhiTech Edge
iPhiTech, a pioneering force in technology education and innovation, is at the forefront of providing cutting-edge resources and platforms for the next generation of tech-savvy individuals. Furthermore, The Code & Charisma event is a testament to their commitment to nurturing holistic tech talent that doesn’t just excel in coding but also excels in showcasing their unique personalities and skills.

Key Takeaways
- The Power of Personal Branding – The event underscores the significance of personal branding in the tech realm. Attendees will learn how to develop a unique brand that reflects their skills, values, and aspirations, enabling them to differentiate themselves in a crowded job market.
- Navigating the Digital Landscape – In an era dominated by social media and online platforms, participants will be taught how to harness the power of the digital world to showcase their talents and connect with industry professionals.
- Effective Communication – A crucial aspect of personal branding is communication. Through interactive workshops, attendees will learn how to articulate their ideas clearly and persuasively, whether in written form or during presentations.

- Networking for Success – Building a strong professional network is essential for career growth. The event provides ample networking opportunities, enabling participants to connect with peers, mentors, and potential employers.
- Storytelling Techniques – Compelling stories leave a lasting impact. The event will focus on teaching storytelling techniques that participants can use to highlight their journey, accomplishments, and aspirations in an engaging manner.
- Personalized Insights – Participants will have the chance to receive personalized feedback on their personal branding efforts, helping them fine-tune their strategies for maximum impact.
The Road Ahead
“Code & Charisma: The Gen Z Guide to IT Personal Branding” promises to be a transformative event that equips IT/CS students and professionals with the skills they need to thrive in the modern tech landscape. As technology continues to shape the world, personal branding becomes an indispensable tool for standing out and making a meaningful impact.

All in all, for those who are eager to blend coding prowess with personal charisma, iPhiTech’s event is the definitive guide. By empowering the cool, innovative minds of Gen Z with the knowledge and skills to navigate the intricacies of IT personal branding, iPhiTech is shaping the future of tech, one charismatic coder at a time.